Immerse yourself

We helped an iconic British airline launch a new strategic vision – with a story and creative identity that overtly put ‘love’ at the heart of its customer experience. We redefined its values to capture its distinctive brand difference, and reignited the people experience with a new onboarding package, First Dates.

Keep pushing

Since then, we’ve helped the CEO and executive team to reconnect the ‘love’ narrative annually – resetting the strategy and story post-Covid to target sustainable growth. We’ve designed and facilitated SLT offsites, shaped manager conferences and built leaders’ capacity as storytellers.

Remember why

Aviation needs disruptors to challenge the national flag carriers. At its heart, travel is about relationships. The concept of ‘love’ – both from and for its passengers – is now embedded across the airline, from the boardroom to the flight deck. We played our part. Matchmakers, helping customers feel the love. 

A moment of clarity… 29% increase in belief in the future of the business among colleagues, with 80% of leaders involved in designing the rollout.