Although greatly loved and enjoyed by customers, Virgin Atlantic had been unprofitable for five years in a fiercely competitive market. With a leadership transition underway, they asked us to help create a mission that would galvanise people, elevate customer experience and restore commercial performance.

Following a deep culture diagnostic, NatWest Group (NWG) recognised they needed to overhaul their values. They understood that to spark a cultural shift their values had to evolve beyond “wallpaper”. Two Degrees Below were asked to shape and visualise these values as the behaviours that would define their future.

With Martina Cheung stepping in as CEO, S&P Global needed to reposition itself as a leader in technology, data and client centricity. The first major leadership event of her tenure was a critical moment - marking a strategic shift that would bring the S&P 200 together to align on strategy, strengthen connections and spark fresh ideas for driving performance.