Immerse yourself

We’ve supported one of the world’s largest banks on a journey to embed and realise a new strategy, purpose and values. Our work began with the story and creative identity for a dedicated transformation programme, using behaviour-led gamification to reframe colleagues as changemakers.

Keep pushing

A trusted partnership flourished with a 77-event experiential rollout of a new customer philosophy in the UK. Next, we built a global comms blueprint to reduce volume and improve the employee experience, before activating the bank’s new purpose and values at scale using film, UGC, toolkits and more.

Remember why

It’s a global transformation – perhaps the biggest in our client’s rich history. Yet change is personal. By applying universal principles of human behaviour across international banking audiences, we’ve inspired thousands of colleagues to make a world of difference for millions of customers.

A moment of clarity… 80% awareness of the new purpose and values among 200,000+ global colleagues immediately following the launch.