In 2021, I asked a question. A big one. The answer was yes, and in 2022, I married my husband. It was a joyful day I’d spent my formative years believing I’d never legally experience.  

It’s a day I love to talk about, and I’ve had plenty of opportunities recently where the topic has naturally arisen. During these conversations, I noticed a theme emerge in the form of a question. One asked, almost always, above any other:

“Were your parents OK with it all”. 

The recurrence of this question and its subtext has stuck with me.  

The interesting thing about questions is that they can reveal more about us than their answers can give us. When intelligently informed, they can indicate deep understanding and empathy, guiding us from initial contact to genuine connection with each other.  

But when misjudged, they will expose our lack of understanding and sometimes our ignorance. Even if we don’t consciously know they exist.  

Am I suggesting that everyone who asked me this question is inherently ignorant? Absolutely not. This is not a witch hunt. The subject is much more nuanced than that.  

Yet, my sexual orientation undeniably shaped the question. It reflects unconscious societal assumptions and a need to confirm negativity. Thus, the conversation stops celebrating the day and instead focuses on hypothetical problems. 

This isn’t just my experience. It’s a familiar story across communities and minority groups and is just one example of a broader pattern, the dynamic of asking and answering, the spoken and unspoken. It’s a compelling interaction that is powerfully human and relevant to people and industries far beyond our own.  

As a creative agency, we ask a lot of questions – it's how we uncover real challenges – the things beyond the brief. But how we ask matters just as much as the answers we get.  

For example, when working on brand positioning, asking "How do we fit into this market?" assumes the goal is to blend in. But "How do we make this impossible to ignore?" shifts the focus to something bolder.

With internal engagement, the difference between "How do we get employees on board?" and "How do we make them feel like they own this?" may seem small, but it transforms the dynamic, securing buy-in and real emotional investment.

They say there’s no such thing as a stupid question. But in many ways, this encourages the bravery needed to seek answers – a quality I respect. After all, having the courage to ask just one question changed my life.

When all is considered, it’s worth remembering that an ill-considered question can do far more than make us look a little bit silly – it can carry unintended weight, leaving a lasting impression far beyond the moment.